Jordan Brand's "Reimagined" Series is What Sneaker Culture Needs

Under most circumstances, the Air Jordan 1's 40th anniversary celebration in 2025 would be a banner event, the kick-off of one of the most iconic sneakers of all time's fifth decade on the market. However, the flagging cultural capital of retro basketball silhouettes in a sneaker market that's obsessed with "newness" and views performance as the new lifestyle, has cast something of a shadow over the proceedings.How does a brand based on re-releasing heritage models sustain excitement in a lukewa...